Sign Up Three and Get Yours Free!

That’s the basic pitch for WOW Mobile, a company that resells phone service through T-Mobile and AT&T, and offers an all-you-can-eat package (text, phone and web) for $89.99. The basic premise is “sign up three and get yours free”. In other words, by signing up three people with the WOW Mobile service, your monthly phone bill comes out to zero dollars.

The recruiting, promoting and selling of WOW Mobile service and phones are done by independent representatives. Because of this, it’s ridiculously difficult to get objective information on the company. Everyone wants to pitch the product and close a sale, without providing deep information about the history, technology or business of WOW Mobile. This post will attempt to address these issues, and may most likely change and grow as more and better information comes my way.

First of all, hats off to Troy Dooley and his MLMHelpDesk site. People seem to have gone there to get and leave info on WOW Mobile, and Troy has done an excellent job moderating the conversation and posting relevant information. Most of my information comes from poring over the hundreds of comments that have been left there. It seems like certain people (“Karla”, “Rick” and “Steve”) seem to be like official WOW Mobile employees, since they seem to have access to very technical information, and appear to have close contact with WOW Mobile’s founder, Randy Jeffers.

Don’t take my word for it, though. Read for yourself.

History:

Wow Mobile is a division of Liberty International, a company started by Randy Jeffers. Liberty International resells everything from Dish Network to dog food, and they’re apparently applying the same model for cell phones. They also have a VOIP (Voice over Internet Protocol) division called Global FREEdom.

WOW Mobile is a virtual company. They don’t have a physical address, and appear to work out of a P.O. Box. However, it isn’t necessarily something to be alarmed about, since it isn’t uncommon for a company to outsource all of its functions, and be without a need of a physical space.

The i7500, in all its touchscreen glory

The Product:

WOW Mobile is in the repackaging business, buying data and voice wholesale from companies like T-Mobile and AT&T (especially T-Mobile). Ultimately, they want to only use the cell service’s data network, but are right now using a combination of voice and data because of problems rolling out with VOIP, which is currently in Beta and only available to certain representatives. WOW Mobile also offers the capability to connect over WiFi and WiMax. Apparently, they use the Sipdroid application to rout incoming and outgoing calls through Liberty International’s Global FREEdom VOIP network.

WOW Mobile phones are Android phones. This allows programmers to upload plugins with unique features, like wireless tethering (it makes your cell phone a hotspot).

Until last month, WOW Mobile was offering several phones– the HTC G1, the MyTouch, and the Motorola Clic. However, since the beginning of March, they are only offering the Samsung I-7500 Galaxy.

According to their website, there is only one plan with WOW Mobile: $89.99, everything included (voice, text, data.) There are no data caps, so feel free to download to your hearts content.

The Business:

As mentioned before, WOW Mobile’s business model relies wholly on independent representatives (IRs). The commissions are based off of a point system that then translates to dollars (6000 points = $50). You earn points for signing up customers, and more points for signing up representatives. In the webinar link below, the narrator is quick to point out that WOW Mobile is not a Multi-Level company, but one that works with straight commission.

Their commission structure is designed to encourage continual recruiting. The growth of your “downline” must be fairly even, with a maximum of 2/3 of your point revenue coming from any particular recruit. In other words, the “legs” of your business must be balanced in order to receive points. This prevents an IR from receiving large amounts of commission because he or she happened to sign up ONE key person.

Representatives have the options to buy more than one “business center”, in order to maximize potential profit. IRs can sign up people and place them under a business center. Currently IRs can buy one, three or seven business centers.

In the future I’d like to flesh out the compensation plan out a little better in writing, but for now I’ll leave a link to a webinar that details everything nicely.

Download from MediaFire.

http://www.mediafire.com/file/nnjicjjmwyw

Updates:

As of mid-March 2010, an internal email circulated stating that WOW Mobile Independent Representatives are not allowed to mention T-Mobile or Samsung in their promotional material. This may be due to the fact that WOW Mobile doesn’t deal exclusively with T-Mobile, but with a range of Tier 1 cellular providers (possibly including Sprint in the near future).