Think fast:
Someone tells you that they’re making a fortune doing something that another guy with a fortune told you to do, because God told him to do it.
Welcome to the strange world of Fortune Hi-Tech Marketing, and the strange re-interpretation of a website called SuFortunaDVD.com.
First off, I think it’s impossible to have a company name with more industry buzz-words.
Fortune High Tech Marketing. It’s like calling a cereal Yummy Crunchy Tasty-Puffs.
I don’t doubt that the founder, Paul Orberson, has found incredible success as a salesman (here’s an article to prove it), but in his business plan, success is only to be found at the very top.
Regardless of that, it seems like things get a little convoluted when translated to Spanish.
Enter SuFortunaDVD.com, a website that is tailor-made for Prosperity-Gospel Christian latin Americans. In the middle of the video, the short man tells of Paul Orberson’s claims that God told him to create a company that would allow him to share his fabulous wealth with everyone (last I checked, that was called a charity). At the home page is a thirty-minute long video where a short man with white hair explains the way the company works. Here’s what I gathered:
You have to sign up three people as salesmen, then sign on customers that subscribe to 10 of these products. The money is made by subscribing these customers to “customer loyalty” programs. The problem is that if you only have 17 programs to pick from! Try convincing someone in this capitalist market that they’ll be locked into a loyalty program.
With such a poor business strategy, where does this company make their money?
This is where the 300 dollar entrance fee comes in. For licensing and other “startup costs”, Fortune Hi-Tech Marketing will charge 300 dollars from the starting block. SuFortunaDVD gets by this prickly subject quickly by saying that by signing up just a few people, you’ll be able to recoup that cash, and more.
SuFortunaDVD.com doesn’t seem to convince, either. The website is slapped together, made with Joomla, an automatic drag-and-drop website maker.
The Problem: To be sucessful in this business, you have to make sure that everyone in your “downline” is actively working. You have to babysit everyone below you.
At the end of the video, the short man talking re-introduces himself as Pastor Juan Ayala, the Executive Manager of all of Fortune Hi-Tech Marketing. Why he would want to present himself as a religious leader instead of a business professional shows that he has a very focused audience. When clicking on the “radio” button, a playlist comes up of christian songs proclaiming wealth and success, interspersed with testimonies.
It seems like this business is more about faith than work.
I am curious to know what your opinion is about buying gold.
hmm… sounds like a future post. Check back soon, I have a strong opinion the topic
First of all, FHTM has about 30 Products and services that they market for. And the money that is being paid out is coming from the advertising budgets of these companies. Do you really think that Fortune 500 companies would align themselves with a marketing company that didnt make money for them? Nobody is THE executive manager for FHTM. Executive Sales Manager is a position that is not that hard to reach.And while $299 dollars is what you pay for a Managers position, FHTM pays out $570 on every new rep! Now do the math sucker! And as far as "only the ones at the top are making all the money", I'm not at the top and in three months I replaced an income that took me 14 years to build with a flooring business. And have personal friends that in 17 months hit the top in a 9 year old mlm company. How is that possible? Its called hard work< and you dont babysit, you work with those who are working helping to build their business, those that dont work can sit home crying about how they got scammed! Obviously, you have an an attention deficiency problem if that is what you got out of that business presentation. And I guess Waren Buffett, Robert Kyosaki, Donald Trump are a bunch of idiots that dont know how to make a buck! In a word my friend, PATHETIC!